The Uganda’s premier annual family event celebrating early childhood development has been a staple of Kiara Events Limited’s portfolio since 2016. This year’s 3rd Baby & Kids Expo East Africa promises to be an event to remember, with a focus on family wellness, child development, and empowering parents and caregivers. • Expert-led parenting sessions
• Free health services
• Specialized talks on children with special needs
• Exciting entertainment
• Free vaccinations
• First aid training
• Mental health sessions
These sessions will be conducted by renowned experts, including healthcare professionals, psychologists, and education specialists, all aiming to provide valuable insights and practical advice on childcare, parenting, and education. Why the theme: “Strengthening Families Through Healthcare, Growth, and Zero Violence”
The theme reflects Uganda’s demographic realities, with 44% of the population under the age of 14. With increasing reports of violence against children, creating safe and nurturing environments has become more urgent than ever. This year, the expo puts a strong focus on:
• Family wellness
• Child development
• Empowering parents and caregivers
The Ministry of Gender, Labour and Social Development has also expressed its support for the expo, highlighting its commitment to promoting responsible parenting and child protection. Don’t miss it! A parent’s perspective
According to Kiara Events Limited’s managing director, Joweria Nabuuma, this isn’t just an exhibition, it’s a life-changing experience. “From parenting resources to free health check-ups, it’s the ultimate space to learn, laugh, shop, and grow together as a family.”
New and exciting features
* Spelling Bee competitions for children aged 6 to 8
* Mystery treasure hunt with grand prizes
* Thrilling skating sessions
* Live performances by a kids’ band
* Launch of Uzazi Packages—pre-packed hospital bags for new mothers
* Special session on autism awareness
The expo will also feature a
keynote address by the Ministry of Gender, Labour and Social Development
focused on responsible parenting and child protection. Organizational support
This year’s expo has attracted an impressive array of partners, including:
| Organizational support | Partner organization | Reason for support |
| — | — | — |
| Ministry of Gender, Labour and Social Development | | Support for promoting responsible parenting and child protection |
| Nation Media Group | | Media sponsorship and promotion |
| Baby Junior by Movit | | Exhibition booth sponsorship |
Addressing the issue of violence against children
The inclusion of the “Zero Violence” pillar aligns with the government’s efforts to end child abuse. The expo aims to raise awareness and inspire real change. Benefits for exhibitors
Exhibitors can look forward to:
| Exhibition benefits | Description |
| — | — |
| Exposure to target audience | Connect directly with parents and their biggest influencers: the children |
| Increased sales opportunities | Showcase products and offer exclusive discounts |
| Brand awareness | Engage with new and existing customers in a trusted environment |
Contributing to Uganda’s long-term child development goals
The expo directly supports Uganda’s national development agenda by promoting awareness, innovation, and community building. In 10 to 20 years, today’s children will be leading the economy. Conclusion
The 3rd Baby & Kids Expo East Africa promises to be an event not to be missed. With a commitment to empowering families and children, it’s an opportunity to learn, grow, and have fun as a family. Visit the expo on May 9–11, 2025, at the UMA Multipurpose Hall in Lugogo.
